When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems.
Find out why in this video, along with hints on how to properly use rel=prev next.
Resources mentioned in this episode:
“What Is Rel=prev/next and What Does It Do? with Gary Illyes of Google: http://stonet.co/gary-relprevnext
“How to Implement Rel Prev/Next Tags” (Digital Marketing Classroom series): stonet.co/relprevnext