Google has slowly been building out the new AdWords interface, something that was introduced last March. Since then, more accounts were granted alpha access. On Tuesday, Jerry Dischler, Google’s head of search ads, said that they’re rolling out to even more AdWords accounts in the coming months.
If you’re one of the one’s given access, you’ll probably be taken to the new interface. Either that, or you’ll be given a notification that appears in he top right corner or at the bottom of the screen like the one below.
If you’re concerned that by clicking on it, you’ll never be given the chance to go back to the older version of AdWords, don’t worry. You’ll be able to toggle back and forth between the new and old interfaces. The reason behind this is functionality related, as some functions, such as the ability to download data still isn’t available in the new interface.
Last fall, Ginny Marvin wrote about some of the handy, time-saving visualizations in the new interface, which some people might find handy if you’re just getting access and/or want to see what’s coming.
More and more features are being added to the UI, so even if you aren’t finding yourself working in it extensively at first, it isn’t too bad of an idea to continue to go back and forth and check out the new version of AdWords and get used to the navigation. Check out the Overview screen as how it looks as of January 31st:
According to Google, the accounts are selected based on a number of factors, such as the features used.