A new design by Google is rolling out for how it displays hotel results in the core web search results. Rather than a basic looking local pack, Google revamped the hotel local pack to look more like the new hotel search redesign from a few weeks ago.
The following screen shot shows a search on [hotels near portland]:
The biggest difference is that Google is now showing four star hotel listings instead of three hotel listings. It seems that that user interface has gotten completely redesigned as well. A new carousel is displayed at the top to filter by top choices, guest favorites, budget options, luxurious and more. The date filter, which is still at the top, but the hotel pack has lost the quick filters for price, ratings, hotel class and amenities. Now, some of those are now in the carousel.
Webmasters and marketers in the hospitality industry will probably want to take notice of this change. Now, there’s one more hotel that is competing in the same local pack. Plus, there are some new filters and landing in the “top choices” filter that might drive awareness of your hotel listing than being in the “budget” filter.