Isn’t it fantastic when you can get the latest and greatest when it comes to the things we love? To many of us, it’s pretty awesome, especially when it comes to the latest technology. After all, getting the newest version of that smartphone or tablet or laptop is quite exciting. To a marketer, this can also be very exciting, in more ways than one. Not only is the newest tech pretty cool, but it’s also a huge opportunity for them to capitalize on.
There was a recent eMarketer report, “The US Telecom and Computing Products and Consumer Electronics Industries 2015: Digital Ad Spending Forecast and Trends,” and in it, it shows that U.S. digital ad spending related to new devices is expected to reach $10.9 billion in 2015, which also includes $6.5 billion on telecom-related ads.
For a marketer and advertiser, it would make sense to take a look at the data from past campaigns and use it well. There is an article on Search Engine Land, written by John Cosley, where he shares some actionable insights and tips collected from Bing Network’s data that can help set your new device launch campaign on the path of success.
Check it out now by following the link below!
Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success