Last week, Forrester found that mobile marketers are increasingly dazzled by an increase of new technology to the point that it could be hampering their intended mobile strategies.
In the report, The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics, it was found that emerging technology, like chatbots, AI and the Internet of All Things (IoT), marketers is being kept form leverage as much as they could from mobile.
[Read the full article on MarTech Today.]