According to the CDP Institute, the customer data platform (CDP) market, by 2019, is expected to generate $1 billion in revenue.  The increasing complexity in the customer journey, martech stack and data governance is the driving growth of this increasing revenue.

In the first publication of MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide,” it examines the market for customer data platforms and the considerations involved in implementation.  The report reviews the growing market for customer data platform solutions.  In the report, you can also find the latest trends, opportunities and challenges.

In this report you will learn:

  • Who the leading players are in customer data platforms.
  • What you should look for in a customer data platform.
  • What trends are driving the adoption of customer data platforms.

You’ll even find profiles of 19 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing in the report.  Visit Digital Marketing Depot to get your copy.

Source –