If you’re running an online ad campaign, this is both shocking and unsurprising.

There are some campaigns where over 90 percent of the clicks are generated by robot traffic.

This information comes the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around the world on the company’s ad platform, over a period of six years.

[Read the full article on MarTech Today.]