Google-Logo-plain-featuredThe future is always uncertain.  Nobody knows what will inevitably happen in a month, six months, or a year.  But we do our best to do what we can.  Services like Google is no exception.  They don’t know what’s going to happen to them in the future.  But, like many of us, we do what we can to preserver and keep up so we can survive.  This is Google’s goal.

But why does Google do what they do?  Naturally, it’s to keep themselves afloat, all the while trying to give people what they want.  Isn’t that the goal of everybody?  Especially companies that depend on their customer base to keep them going?

Since Google is trying to stay relevant, they are doing what needs to be done.   has written a piece on Search Engine Land about the future and the constantly shifting changes in the SEO landscape.  Google seems to be at the heart of this topic, so Trond has included a number of details on Google and what they’re doing to change and keep things relevant with the times.

To read Trond’s full article, follow the link below: