We know that Google’s been dabbling in the small business (SMB) web creation and hosting business since 2006, but now the search engine is making a brand new effort at providing a basic website creation tool to local business owners.
SMB survey data can vary, but for the most part, a good percentage of SMBs don’t have websites for customers to visit. Mike Blumenthal has played with the tool, which is presented in Google My Business (GMB):
It is essentially a super simple single page website builder with very little opportunity for customization or change. Upon access to the Website tab in the GMB, it comes up with a default category specific background image and theme image.
It appears to be pre-populated based on the data on file, with several customization options.