The newest perk to grace Amazon Prime members has arrived! Now, members now have access to NFL football livestreams.
According to the Wall Street Journal, Amazon is spending $50 million for the rights to livestream 10 games on Thursday nights during the 2017 NFL season. This is five times what Twitter paid for the same livestreaming package this pas season. The Journal said that Twitter bid again for this year’s games, along with Facebook and Google.
But, unlike Twitter, Amazon isn’t going to stream the games to just any of their users, for these games will be a perk for Amazon Prime members. This is part of the annual $99 package, which includes free, two-day shipping, and other media-based benefits, such as TV shows, music and movies.
Jeff Blackburn, Amazon’s Senior VP confirmed this news to the Journal:
“We’re focused on bringing our customers what they want to watch, [and] Prime members want the NFL.”
Amazon is going to carry the CBS and NBC broadcasts and show most of their TV commercials in the online stream. The company will even be able to sell some ad space or sue it to promote their own products and services. For Amazon, this could be a great way to sell even more Amazon Prime memberships, even though this could be a secondary benefit since NBC and CBS will offer livestreams for free.