Nielsen, an audience measurement firm, announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power.

With this launch, this marks the first time J.D. Power is making data available for advertising and measurement.

According to the companies, this combination will let auto advertisers segement and target audiences for online and TV campagins that are based on care-related data,

including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors.

[Read the full article on MarTech Today.]

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