Writing as a guest blogger can be pretty tough, especially since it seems that they’ve got a big target on their back. It seems like everybody is writing about how toxic it is to be a guest writer, even though guest blogging is an excellent as a form of content marketing and link building. It can still be done, but guest blogging just needs to be done with some extra care and skill.
I’m sure many of you have seen a good amount of great guest post requests, but we all have to admit, there are some pretty bad ones as well. These bad ones are the ones that get thrown out immediately. It’s pretty easy identifying the good, the bad and the awful, so you can scan through a potential post, and label it as trash without even reading it all the way through.
Here are some things you can do to avoid sending out guest posts requests if you don’t want your request being sent to the trash bin:
Obvious Signs You Are Automating the Process
Hey *http://myblog.com* I really like your blog. Your recent post on *Random Guest Post Title* / *http://myblog.com/-random-guest-post*. I was hoping to write for your site.
Many of those people who have their own sites and blogs have probably seen this. There will be a guest request where your blog info is being filled in between a pair of asterisks, or even between a pair of backwards slashes? This means that there is a chance an automated script is behind this request. The script is auto-populating URLs and random blog titles from your site.
This means that whoever is behind these requests are running a low-quality, spam-like campaign. Chances are the one who is sending these out probably have never even read your blog.
Although logically, the use of these automated scripts means a larger reach to more people, but in reality, this technique has only been useful in the past. Now, you can’t really do that anymore. It’s a lot more effective if you use a targeted, personalized approach when reaching out to potential takers to your guest blog requests.
Not Following Directions
A good way to receive requests for guest blogs is through specific email addresses for content contribution requests. A way to help get rid of spammers is to put some instructions on your “Write For Us” page. This is where the contributor email is located, such as a specific subject line to use.
As an example, you can use something along the lines of:
“When you contact us about contributing to our site, please use the subject line CONTENT CONTRIBUTION REQUEST”
If something comes in to your inbox that doesn’t have something simple like this, you can assume that either the person didn’t read the instructions, or it’s an automated request. Either way, you can assume that these email requests are going in the trash.
Quite simply, all you have to do is follow the instructions given to you on the page. It may slow you down, but your chance for success will be greatly improved.
Including A Finished Guest Post When Emailing Me For The First Time
When communicating with somebody for the first time, it’s not a good idea to add a finished post to your guest request. Why is this? Most of the time, website/blog rules will indicate not to send guest posts without contacting you first. If so, you will be ignored.
How can you avoid having this happened to you? Its simple. Just make sure you read the rules. It may seem like a goodthing, but you can’t assume that just because you have a post already attached to your email, it’ll save me time and I will go ahead and post it. Even though we may not know each other, it is a good idea to contact me first before you go to work finishing your post. It will save us both a lot of time.
Not Telling Me About Your Linking Intentions
For both of our sakes, it is a good idea to be honest about you’re linking intentions. Both of us already know that this guest post is only going to be linked to and that in itself is OK. Its not good to try hiding the fact that you’re going to be slipping a link in to a site that I don’t want to be linking to in the first place.
A lot of blogs will have very specific rules but weird they will and won’t link to, so if you the link your clothing isn’t going to fall in line with the rules, don’t try hiding it. A good rule of thumb is to be upfront with everything that you do, including the links you want to share.
By being dishonest about your linking intentions, if I am interested in the opportunity to do business with you, and then find out your link isn’t following our rules, it will be a waste both of time for both of us.
Honesty is the key. If you’re working for website you know where you’re going to lead to just write something long lines of:
“I’d like to write about bamboo kitchen utensils and include a link to verycoolandawesomebamboountensils.com where readers can purchase the tools I am going to talk about.”
With that line, I now know where you want to link to, and if it works, chances are you’re going to get a confirmation or rejection instead of another email asking where you will be linking to.
Sending Automated Duplicated Emails
There are many of you who may be operating more than one or two different sites that have a very specific niche. You may have experienced this phenomenon of receiving the same duplicate email from the same guest poster using the exact same email. At this point, we all know where these emails are going. In the trash.
How can you avoid this problem? Actually quite easy, make sure you don’t automate your emails. It may take you a little longer to write out an email, but take the extra time to do it. You can find other ways to streamline your guest post campaign. Just don’t cut any corners when it comes to communicating with other potential blogs where you can put your content. Even the few sentences to one or two paragraphs will get you farther than an automated form mail.
Not Coming To Me With An Blog Idea Already In Mind
If you would like to request that somebody put your content on their site, make sure you have an idea of what you want to write about already in mind. When you email the owner of the blog for a potential posting opportunity, make sure you don’t write something like this:
I am capable of writing about any topic you like, just tell me what.
In this case the blog owner probably won’t be contacting you back for a few reasons. Most posting rules will say that you need to have specific idea for what you want to write about in your first email. People don’t want a for-hire writer who will write sub par content for their site. If they are asked to write on a topic they don’t have much experience with, what’s the point of them writing about it?
Putting A Bow On it
In the end, having a guest post request avoid the trash can is it pretty easy task when you get down to it. Make sure you approach it with care and take your time. Following the rules is a great way to not waste your time as well as mine.