Keywords are pretty important for SEO. They tell the search engines about the content on your website’s page. But does that mean you should be using every single keyword you can? Logic would say yes, use the keywords you can so you get more traffic to your site, but that isn’t always the best idea.
Sure, you’ll get more traffic, but does that equate to more conversions and more business? Nope!
Neil Patel breaks down for us how not every keyword is worth pursuing an SEO and why.