There’s some new data that’s come out of the National Retail Federation (NRF) that forecasts modest growth this holiday season with expected sales of $655.8 billion, which is up from 3.6 from 2015. This is a record number and the year-over-year growth is outpacing 2015 by 0.4%. Even better news regarding online retailers is that all non-store sales are estimated to jump 7% this year.
The non-store numbers include online sales, direct-to-consumer and kiosk numbers. Basically, this stat isn’t a pure representation of all digital sales. Plus, the NRF numbers are excluding automobile sales, gas and restaurant. The time-frame of sales is November and December of 2016.
It was reported by the NRF that in 2015, non-store holiday sales were at $105 billion, which was up 9% from 2014. With these numbers, the overall non-store holiday sales in 2016 would weigh in at $112.35 billion.
More good news includes estimates of between 640,000 and 690,000 seasonal positions opening up this season, which is on par with 2015’s numbers of 675,300.