holiday-marketingThere’s some new data that’s come out of the National Retail Federation (NRF) that forecasts modest growth this holiday season with expected sales of $655.8 billion, which is up from 3.6 from 2015.  This is a record number and the year-over-year growth is outpacing 2015 by 0.4%.  Even better news regarding online retailers is that all non-store sales are estimated to jump 7% this year.

Image courtesy of The National Retail Federation

Image courtesy of The National Retail Federation

The non-store numbers include online sales, direct-to-consumer and kiosk numbers.  Basically, this stat isn’t a pure representation of all digital sales.  Plus, the NRF numbers are excluding automobile sales, gas and restaurant.  The time-frame of sales is November and December of 2016.

It was reported by the NRF that in 2015, non-store holiday sales were at $105 billion, which was up 9% from 2014.  With these numbers, the overall non-store holiday sales in 2016 would weigh in at $112.35 billion.

More good news includes estimates of between 640,000 and 690,000 seasonal positions opening up this season, which is on par with 2015’s numbers of 675,300.

Are you wanting to check out the full report?  Head over to NRF or see the official slideshow on Slideshare.

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