Most customers set their sites on the December holidays, when they can see the fruits of their planning and shopping efforts.  But for retailers, their focus is a little different.  They focus more on Black Friday and Cyber Monday, which features the biggest payoff of the holiday season.  This is why its recommended that brands begin their holiday marketing planning now or even earlier.

A huge number of brands are pushing their biggest in-store and online deals for Black Friday, it’s difficult to get your message across over the noise of your competitors.  Great prices are a good place to start, but people are already promoting discounted products.  The idea is to sell only what you can offer.

In order to make sure you successfully capitalize on an awesome opportunity to engage with customers, there are strategies that will keep you on the top of the consumer’s minds when gearing up for the biggest shopping week of the year.

[Read the full article here on Marketing Land]

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