If Google was a movie, I can imagine a poster up in a movie theater for upcoming attractions that proclaims, “Attack of ‘Not Provided’ II: Attack On The Ads!” In reality, it looks like Google has finally decided to secure search for clicks on paid search ads. According to an announcement that was posted by Paul Feng, who is the Product Management Director, AdWords on the Ads Developer Blog, this was said:
“Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search Queries report.”
So in a nutshell, you can still see search queries that generated ad clicks along with performance data, and you will continue to see aggregate information in Google Webmaster Tools about the top 2,000 queries that generated organic clicks.
Are you still using search query strings for reporting, in dynamic landing pages, or automated keyword generation and expansion? According to the Original Source posted on Search Engine Land, Google has recommended that you do the following:
Google suggests for customizing landing pages that you use the keyword that generated the ad click, rather than the query. The keyword and match type can be passed to your web server by using a ValueTrack parameter in your destination URLs.