When it comes to content, creating it can be an easy process. Do a little research, use your creativity, and then create. This isn’t to say that that content creation isn’t time consuming. It takes a lot of time. You have to write it (or film it if you’re creating a video), edit it, publish it. The whole process can take a while to complete.
But determining if your content is any good is much harder. Regardless of how easy or difficult it is to when you create your content, finding out if it’s been accepted as a good piece of work by the masses is always more of a challenge. It’s not as simple as how many thumbs up or down it gets. Just because it got three thumbs down and only one thumbs up within the first few days of being publicly posted, doesn’t mean your content sucked. Of course the opposite is true as well.
So how do you find the best metric of determining the quality of your work? It’s far to easy to look at a jumble of data and read it all the wrong ways. There has got to be to quickly look through all the unimportant information and figure out which content you’ve written was actually good, or was just ok (or bad, but hopefully you won’t find many of those right? We wouldn’t tell anybody).
Trevor Klein has written a post on Moz.com entitled “One Content Metric to Rule Them All” that talks about the very issue I told you about in the above paragraphs. In his post, Trevor discusses how, at Moz, they combined their content metrics together for the Moz Blog into a single score that made it much easier to read, and to assess a piece of content’s overall quality. The cool thing is that it’s almost totally automated.
To check out what they did over at Moz to get to this, and what it does, go on over to either Moz.com and look for it there, or simply follow the link provided below.
Moz Blog: One Content Metric to Rule Them All