The IRS has revised its Free File agreement with online tax return software providers, which will require them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file service marketplace. This news was reported on December 30.
By using robot directives strategically, pages that are crawled and indexed by search engine bots can be restricted, which will keep them from showing in search results. Because of this, this could influence how users interact with your brand and discover the products or services available.
Until now, online tax filing services were utilizing robots.txt and meta robots to keep their free e-file from appearing in the search reports. But now, these pages that were previously being hidden may appear in the search results, giving users free options that they may not have previously discovered.