It seems Google wants you paying attention to your optimization scores regardless of where you are. The metric can now be found front and center in the Google Ads app.
Google is continuing to increase the prominence of optimization scores on Google Ads accounts. The score is now a key part of the requirements for agencies to achieve Google Partner status.
Optimization score is meant to be a reflection of “how well your account is set to perform.” Recommendations are tied to optimizations scores and are generated automatically. There are some that are considered useful, while others won’t make sense for a campaign. Advertisers will need to have this in mind in order to evaluate the recommendations with that in mind.
When you open the Google Ads app, you will see the account-level score on the main overview screen, and you will be able to swipe through to see campaign-level scores.
“Campaigns that have recommendations with the highest potential impact are listed first, so you can prioritize actions that will drive performance,” Ryan Beauchamp, Product Manager, Google Ads explained in the announcement.
You can get notifications when your optimization score changes by opting-in on the Settings page, which is located under the “More” menu at the bottom of the screen.
The app also now has a Dark mode option. It will be enabled automatically if you’ve got Dark mode set on your phone. You can turn it on persistently in the app from the Settings page.