Summer is a great time to go outside, relax, be with friends, have a barbecue and do all the fun stuff you do this time of year.

This is also a great time for you PPC pros to catch up on some smaller, and sometimes overlooked elements of your PPC campaigns.  Keep in mind, this will apply to you and your business typically slows down during the summer months.  If summer is a busy time for your business, that’s great.  In this case, you’ll need to find another slow time, or less crazy, time of year to perform these tasks.

When you do have time to work on and polish up some hidden gems of campaign settings and features, it’s very possible that you’ll find that they can add up to significant performance differences.

[Read the full article at Search Engine Land and check out the three hidden gems worth examining]

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