The use of voice search and voice assistants that answer questions have been on the rise for years now, and according to Google, 20 percent of all mobile search queries are voice search, and that number will only go up.
These days, the technology behind voice recognition has been getting better and better. As an example, Google’s technology is now 95 percent accurate.
But yet, for most SEO professionals, not much has changed in the way content for this way to search has been optimized. This is the perfect time to pay attention to voice search, as well as begin incorporating SEO strategies that can increase your chances to show up in voice results.
Gary Vaynerchuk agrees. From his book, “Crushing It”:
It’s called Voice-First, and anyone currently building a personal brand needs to learn about it fast and early. Its platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.
Voice search and personal voice assistants have shifted how people search. Rather than typing search phrases into a search engine, people use voice search to ask a question as if they’re talking to a person.
But how can we optimize content for voice search? Sherry Bonelli shares how to incorporate smart tactics to increase the chance of being heard.