A new “Signal” indicator has begun popping up in some Google Ads accounts, which is located under the Demographics tab and is for optimizing targeting, which is rolling out to Google Ads managers.
According to a tweet by Ginny Marvin, the Google Ads Liaison, optimized targeting “uses audience & demo inputs as signals to find more conversions w/in campaign goal, so you’ll see impressions outside of your set targeting signals. To help distinguish, set signals are labeled as ‘Signal,’”
With this new Signal feature, marketers will have the ability to acquire new customers, or bring back previous customers. Also, Signals will automatically be enabled, but can be turned off, albeit manually.
The only downside it seems with the feature is that it can be a bit on the expensive side, so if your budget isn’t an expansive one, you might be out of luck.
The feature isn’t available to everyone yet.