org-v-paidDoes paid search campaign really eat into organic revenue, even with substantial organic visibility?  Resolution Media an Kenshoo have done a study to prove if this is really this case or not.

 of Search Engine Land has posted an article on the site describing the study performed by Resolution Media and Kenshoo.  In the study, a full year of US paid and organic campaign data was collected and analyzed.  The results are an interesting find.

To  find out more on the study, follow the link and read on: