It’s pretty evident that quality content can improve brand awareness, as well as increase customer loyalty, as well as drive leads.  But with most marketing mangers, good writers are hard to find.  Companies have to have writers who are able to create value through information and information that is engaging.  The question is, should you outsource our content, or create your own in-house team?

There is a paper from BKA Content that talks about both the pros and cons of each strategy, which provides a detailed breakdown of costs for four different scenarios.  The data comes from government reports, employment websites and industry surveys.  The paper even has a side-by-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourced content.

Visit Digital Marketing Depot to download “Outsourcing Your Content vs. Hiring an In-House Writing Team.”

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