Have you made SEO recommendations that haven’t taken off or your budget is lacking? What ever is going on, it’s important that you set yourself up for success when it comes to the likes of red tape that’s part and parcel of a lot of different organizations.

In this episode of Whiteboard Friday that comes from the distant time of 2018, Heather Physioc tells us about her tried and true methods for building yourself a toolkit that will help you get through roadblocks that will get your work implemented.