Rebranding isn’t necessarily a fun task to have to deal with. After all, there’s certainly a bit of work that you have to go through to give your company a total identity overhaul. You change the name of the company, the symbol and design of your entire business. This new identity can also mean changes to the brand’s logo, name, image and marketing strategies.
The reasons behind rebranding could be varied. It could be to steer away from the negativity behind the previous branding, or to move the brand upmarket. It could be to convey a new message that a new board of directors or CEO may want to communicate.
Alex from Parallax has posted his story of rebranding on YouMoz and what it took to change from their old brand, Snapshot Media to Parallax. Why rebrand? After four years of service, the company now known as Parallax grew from a few friends to a business with 16 full-time staff that has some brands under their belt. They wanted to change their logo into a brand. This is their story.
To read Alex’s YouMoz blog on overcoming a rebrand, you can follow the link below check it out.