You have two choices:
- Focus on perfecting your H1s and H2s
- Give more attention to your on-page structured data
Even though Google hasn’t fully pulled the rug out from under us, don’t be fooled by the lack of drastic change in page markup. Rand Fishkin will outline where to focus our efforts when it comes to on-page SEO and offers some tools to help with the process in this episode of Whiteboard Friday.