You have to love Google and their ever changing flow of algorithms and major updates that seem to hinder us at ever turn from marketing on an easy level. Does anybody truly know what to expect in the future from Google and their big updates? In one case, there is always been some kind of speculation as to how brand authority was measured by Google. It seems that many outside Google believes that in order to win the organic visibility war, you have to get into brand building.
Last month, a patent that was filed could be the Panda patent that could help us answer this question. In a Moz Blog post written by Simon Penson delves into this patent, along with some other evidence in the attempt to understand the opportunity that lays ahead for digital marketers in the future. The following article, included in the link at the bottom of the post, you’ll find an interpretation of parts of the patent itself, along with some actual data that could help determine if brand mentions are a big part of site rankings.