In the second part of the interview between Kevin Lee and Barry Schwartz, they spoke about why digital PR is key for SEO success. They talk about things revolving around if nofollow links and 302 redirects pass signals to Google, and if the company is telling the truth when it claims that 302 redirects pass signals along or not.

They also bring up the topic about the importance of branded content and how the role it plays in SEO and organic search.

Barry and Kevin also talk about more as well, so keep watching!