With all of the recent updates done at Google over the last few years, we’ve had to become more accustomed to penalization if something is done wrong while trying to get our websites to rank better on search engines. Because of the introductions of penalties, it’s really changed how things are done in online marketing. Now, site owners and SEOs need to be careful how they do things, or else Google will come knocking on their door and serving them with a penalty.
There has been a lot to learn over the years about penalties, but have there been any studies done on the general response of websites to penalization. What is it that webmasters do when slapped with a penalty is different than what they ought to be doing when presented with one.
Russ Jones has a post up on the Moz Blog that discusses these matters in an article called “Penguin Penalties: Do Webmasters Respond the Way They Should?” In his post, Russ talks about things like how webmaster’s responses matters, their methodology, and other things that webmasters do and what they should be doing.
By following the link below, you can discover Russ’s article in what should be done, versus what is currently being done by a lot of webmasters.