It was mere hours after the Philadelphia Eagles won Super Bowl LII when Twitter announced that Pepsi won the first-ever #BrandBowl.
Pepsi, the sponsor of the Super Bowl Halftime Show, took top honors as the most tweet-about brand in Twitter’s inaugural competition. I would have to agree that, as the sponsor of the Super Halftime Show, Pepsi was presented with an unfair advantage since any tweets that included terms related to the mid-game concert counted toward Pepsi’s total. But on the flip side though, if you’re putting up the cash for it, you could say it’s fair.
Twitter didn’t release any stats for any of the awards, such as the percentage of brand-related tweets that mentioned Pepsi.
Announced last week, #BrandBowl marks the company’s attempt to formalize its association as the social network for Super Bowl advertisers, even though it even did honor brands who didn’t air spots during the big game. Any brand who won will receive actual trophies, as well as access to exclusive Twitter ad products and consumer research.
Here is the full rundown of the #BrandBowl52 brand winners:
#MVP
Awarded to the brand that received the highest percentage of brand-related tweets.
Winner: Pepsi
#Blitz
Awarded to the brand that generated the most tweets per minute.
Co-winners: Doritos and Mountain Dew
#Quarterback
Awarded to the brand that received the most retweets on a single tweet.
Winner: Universal Pictures’ “Jurassic World”
#Interception
Awarded to the brand that did not run a national TV spot during the game but received the highest percentage of brand-related tweets.
Winner: Ally Bank
Twitter also recognized the most tweeted-about brands in several verticals.
Alcoholic beverages
Winner: Bud Light
Automotive
Winner: Ram Trucks
Consumer packaged goods
Winner: Tide
Dining
Winner: Avocados from Mexico
Entertainment
Winner: HBO’s “Westworld”
Financial services
Winner: E-Trade
Home and health care
Winner: No winner named (no home and health care brands enrolled in the competition)
Retail
Winner: Amazon Echo
Technology and telecommunications
Winner: T-Mobile
Travel
Winner: Tourism Australia
Check out many of these ads and teasers aired ahead of game day in our big roundup of Super Bowl LII ads.