It’s very important in this day and age to make sure your brand has taken on a human feel and is more socially engaging with their consumers. Mark Traphagen has written an article for Moz.com where he contends that no brand has truly tapped into the potential of of social marketing aspects until they are doing so with real people. What this means is having a real company representative who has become the face of the company’s content and social media interactions. After all, all of those commercials, ads, and social media posts aren’t made by a brand rockstar, but but by “[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Insert brand here] Support” or something of that nature.
To check out Mark’s post explaining why your brand should be represented by real people, just follow the link below!
Moz Blog – Personal Brand Punch: Why Your Brand Should Be Represented by Real People[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]