So you love a particular brand because of the products and services that it provides. We all have at least one of those brands that love, but sometimes, it’s nice to see those brands being more…human. I’ve seen plenty of brand commercials, online ads and the like that just don’t seem to have a very personal feel to them. They just don’t have the social and interpersonal aspect that makes up effective marketing.
It’s very important in this day and age to make sure your brand has taken on a human feel and is more socially engaging with their consumers. Mark Traphagen has written an article for Moz.com where he contends that no brand has truly tapped into the potential of of social marketing aspects until they are doing so with real people. What this means is having a real company representative who has become the face of the company’s content and social media interactions. After all, all of those commercials, ads, and social media posts aren’t made by a brand rockstar, but but by “
To check out Mark’s post explaining why your brand should be represented by real people, just follow the link below!