We know that marketing these days has changed since the days of old. Instead of commercials and magazine ads, we have 60-second Instagram spots and personalized email campaigns. Rather than using celebrity endorsements, brands are now opting in for mom sponsored blog posts to get the word out about their products.
There is a surge of consumer-centric marketing efforts, and because of this, marketers have to consider the most effective for driving positive trending business results for brands, as well as personalized experiences for the consumer.
This is where influencer marketing comes in.
So, for those of you who isn’t sure what influencer marketing is, he’s the basic run down, according to Tapinfluence,
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Lets be honest here, we all know that celebrity back in the day, or that famous YouTuber (as an example, look at what video game Let’s Players like Markiplier and Pewdiepie have done for games) that could get us to buy a particular product. This is what influencer marketing is all about. They try out products, and manage to make us purchase those items. These influencers tend to have a one-up over traditional marketing ploys, such as commercials – genuine feedback. These individuals have similar budgets and lifestyles as us normal people do.
So the question is, how do you do personalize influencer marketing? Luckily, we have Anna Crowe from Search Engine Journal to help us out. In her article, Anne explains why influencer marketing works for brands, and then gives you a step by step How To on how to personalize influencer marketing. Check out her article now by following the link provided below.
Search Engine Land: How To: Personalized Influencer Marketing