Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard Friday

Choices, sometimes, are never easy to make.  But unfortunately, there are times we have no choice but to make them and deal with the consequences. Keyword research and targeting is the same thing.  Are we going to target broader keywords with multiple potential search intents, or are we going to try targeting a very narrow keyword range where it’s obvious what the searcher is looking for?

In reality, those are pretty different approaches that can have very different outcomes in terms of the types of visitors and overall traffic you get.  These different approaches can apply to content creation and site architecture as well.  In this edition of Whiteboard Friday, Rand Fishkin will illustrate that connection.