A new “Complete the Look” visual search tool has been launched by Pinterest that recommends relevant products in the home decor and fashion categories based on the context of the scene. Basically, if you searched for a beach scene, you’d see recommended products found in similar images, such as sunglasses and sandals.
This new visual search tool is a step in the direction of Pinterest’s focus on its e-commerce capabilities. This new technology allows the platform to recommend fashion and home decor products based on the context and attributes of the objects within an image a user searches for or saves. Brands will have the possibility to gain more exposure on Pinterest as more of their Pins are surfaced via visual search.
“Complete the Look takes context like an outfit, body type, season, indoors vs. outdoors, various pieces of furniture, and the overall aesthetics of a room to power taste-based recommendations across visual search technology,” writes Eric Kim and Eileen Li who are part of Pinterest’s visual search team.
Based on a Gfk “Path to Purchase” report from last November, it was found that 78% of Pinterest users who engaged with home decor Pins made a purchase based on content shared by brands on the platform. This number has increased to 83% of users who engaged with fashion Pins on a weekly basis.