Back in June, Pinterest launched their long-awaited e-commerce feature exclusively on the iPhone and iPad. Now, the company has announced that they will start rolling out the service for Android users. They will be launching “The Pinterest Shop,” which is a curated collection of Buyable Pins and products from retailers.
With Buyable Pins, merchants on Pinterest will have the ability to offer products that can be purchased with several clicks, and users won’t even leave the social bookmarking app. As the holiday season begins to heat up (despite the fact it’s getting colder outside), US users of the Android app will have the ability to buy seamlessly on Pinterest.
Since starting the Buyable Pin options, Pinterest has been happy with its performance. Last month, they expanded across to three more platforms — Bigcommerce, Magento and IBM Commerce, which will go with launch partners Shopify and Demandware.
At some point in the future, Pinterest plans to bring businesses the ability to promote Buyable Pins, but for the time being, they are pushing them organically. Starting on November 3rd, the company is offering the Pinterest Shop, which has been described as “a destination where you’ll find on trend collections of Buyable Pins and retailer shops, handpicked by us.”
