pinterest-logo-white-1920When it comes to being the unequivocal social source of design inspiration, you can look no further than Pinterest.  Even after you’ve found what you’re looking for, users might end up looking for more afterwards.  You might wonder what article of clothing he or she was wearing, where do I find that table?  Well, Pinterest has come up with a very interesting solution.

There is a new in-Pin search feature that allows users to focus on a specific element and search Pinterest for specific results on the isolated image.  This gives users the ability to choose just one portion of the original pin and get more granular detail on the item.


All you need to do is click on the small search icon that appears in the upper right, and then drag to select the desired portion of the image.  After an item has been identified, you will be able to filter the search results further by topic.The search leverages similarity scores across billions of Pins in a fraction of a second.

Users can find the actual products that pique their interest with this tool, and with no textual input required.  This feature has already been rolled out on both the web and apps, so it’s ready to be used right now

If you’re interested in any more information on this new feature, check out the official Pinterest Blog or the official white paper from Pinterest’s engineering team on how similarity scores work