This partnership is called Marketing Developer Partners, and it’s the first official program by Pinterest to give API access to companies that offers social media management platforms to brands and businesses. Other networks that have similar programs that help coordinate third party integration includes Facebook and Twitter.
In total, Pinterest has selected 10 partners to launch the program. These partners include – Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. These partners will have access to the company’s content publish API.
“These platforms help businesses scale and optimize their presence in marketing,” Jyri Kidwell, Pinterest head of marketing developer partnerships, told Marketing Land. “So now we want them to be able to scale and optimize their marketing on Pinterest.”
If you are somebody who’s already used social media platforms, then the features that are available on the platform will already be familiar to you. So what are some of the features that can be taken advantage of?
- The ability to publish or schedule Pins to publish later
- Optimizing to help predict best times of day or days of week to publish
- Content tagging to help understand how categories are performing.
“Over this test period we have published millions of pins through these partners,” Kidwell said, “and we are seeing stronger than average repin rates.”
Something else that was announced by Pinterest today was that its giving test access to the ads API with several technology partners and brand.
Read more about today’s launch on Pinterest’s business blog.