In advance of Small Business Saturday, which takes place on November 30, and the holiday shopping season, Pinterest has launched Pinterest Shop, which is a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion.
Currently, the Pinterest Shop has 17 different small businesses that make and sell unique goods and have uploaded their product catalogs to Pinterest. The products are automatically turned into Product Pins. According to Pinterest, it will continue to update the Pinterest Shop with products from businesses.
It seems like social platforms are trying to get on the bandwagon to launch shopping experiences based on audience interests in unique products and curated collections.
Platforms like the Pinterest Shop, Etsy, Instagram and Amazon are gibing SMBs opportunities to be found on their platform.
Pinterest’s visual platform acts as a discovery engine for users to generate ideas, which translates easily to users who view a pin and decide to make a purchase. Users can browse a selection of curated products from small businesses within the same environment they are familiar with. This ability to show case a profile and connect with a business’s audiences in a personal and familiar way can help drive sales for the holiday rush.