For the lovers of Pinterest, can you believe it’s been five years since the pinning network was launched? Pinterest has gotten popular by allowing people to collect a variety of their favorite things on the web onto a single place online. Today, the company released a new figure for how big the collection has gotten. We’re looking at 50 billions pins. That’s a lot of sharing and collecting.
As of last April, there were only 30 billion Pins, and since then, Pinterest has seen a growth rate of 66%. Those 50 billions pins have all been compiled onto 1 billion boards, which is an increase of 250 million since last year. That’s a massive growth.
This year, Pinterest has been busy increasing their monetization efforts and introducing their Promoted Pin advertising product in January. The company, this month, signals that it will improve ad targeting and introduce animated ad formats.
After today’s announcement, other metrics were included in it, reminding businesses of the potential marketing power behind Pinterest.
Here’s the rest of Pinterest’s self-reported stat rundown:
- 80% of traffic comes from mobile
- Each year we serve more than 1.5 trillion recommendations
- Recipes: More than 1.7 billion recipe Pins
- Shopping: Every day nearly 2M people Pin product rich Pins
- Articles: More than 14 million articles are Pinned each day
- We’ve doubled our male user base in the U.S. this year. Last year our male user base in the U.S. grew 73% year over year, and has been picking up in the past 6 months (54%) vs the prior 6 months (40%), which is outpacing overall Pinterest growth.
- In 2014 international users grew more than 135%. Today, monthly active users are up 150% year over year outside the U.S.