Pinterest has officially started up their autoplay video ad business.
When the company first began testing autoplay video ads a few months ago, Pinterest is finally opening up the ad format to all advertisers, which includes buy ads through Pinterest’s self-serve ad-buying tool or the advertising API. The announcement was made one Tuesday, August 8.
Besides the expansion in availability, not much else appears to have changed with the company’s autoplay video ad product since the announcement in the testing phase in May. But this hasn’t been confirmed yet.
Ads can still appear in people’s feeds and in search results. By default, the ads will still play with the sound off. Videos are still able to be 30 minutes and can be formatted however a brand wants. Pinterest recommends that the video format be either vertical or square, even though it’s possible to make them horizontal as well. Advertisers will continue to be billed by the number of impressions their ads receive, even if somebody quickly skips an ad while scrolling through their feed.