There are a number of social media channels and platforms that a business can use to get the word out to the people who wish to follow them. Among them are some of the big platforms, like Facebook, Twitter, Instagram among others. One of the best networks to use to drive traffic to your site is Pinterest. According to PewResearch, 28% of online adults today use Pinterest. This number makes the social network one of the most popular social networks, aside from Facebook and LinkedIn.
Because Pinterest is an image-centric social network, it’s a great place for professionals who could use this form of of social advertisement, such as weddings and wedding events.
There are businesses out there who are either thinking about getting into the Pinterest scene, or are actively using it, but trying to find their way to using it efficiently. There is a post on Marketing Land, written by Sonny Ganguly of WeddingWire, that helps show these businesses how they can make Pinterest work for them. You can check out Sonny’s post by heading over to Marketing Land and reading up on it if you’re a business who desires to use Pinterest effectively.
Marketing Land: 5 Pinterest Strategies That Drive Big Traffic