Pinterest is now increasing the number of interest-based ad-targeting options that is being offered to advertisers that will grow from about 400 to over 5,000. This is all in thanks to the social network/search engine’s updated index of over 100 billion pins.
Pinterest’s expanded set of interest-targeting options will roll out over the next few weeks. It’ll be available through Pinterest Ads Manager and for campaigns purchased through the advertising API or direct sales team.
Tim Peterson has written a full post on Marketing Land on the subject, where he discusses in more detail on Pinterest’s