Pinterest is rolling out a new ad format as well as an all new design for business profiles.
A new format is being introduced by Pinterest for “Shop the Look” ads, which lets retailers feature multiple products in one ad.
‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image.
When a “Shop the Look” ad is displayed, users will see a preview showcase of four items, and from there, they’ll be able to click through to see the rest.
This new ad type is going to roll out to Pinterest advertisers in the US over the coming months.
Pinterests new, more dynamic business profiles feature pins and products more prominently.
The following is a rundown of what’s new:
- Shopping: A dedicated Shop tab lets lets users show for items directly from the business’s profile.
- Customization: Business’s can now customize their profile cover with either a video or images.
- Messaging: A streamlined navigation includes an updated messaging feature for customer support.
Not only that, Pinterest is extending access to its Catalogues and Shopping Ads to select businesses in Franc, Germany, Spain and Italy.