Pinterest made an announcement on September 23 that it will be releasing Shop the Look ads in a new collections format for mobile soon. The ads are going to begin rolling out in the US over the coming months. Pinterest is even redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries.
The Shop the Look mobile collections ads for mobile is going to let brands showcase up to four products that users will be able to click through in order to purchase items on the brand’s website.
“It’s the easiest way for retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s website,” writes Pinterest on its newsroom blog.
According to the company, the ad format was inspired by its organic Shop the Look pins businesses can use, which lets them tag up to 25 items in a single item.
Pinterest is going to be refreshing its Business Profile design, which aims to bring a brand’s “Pins and products front and center.” Businesses can now customize their profile cover with either a video or image. The platform has added a dedicated Shop tab so that users will be able to brows products directly from Business Profile Pages.
Pinterest’s Business Profile messaging features have been updated so that brands can provide, “Quick customer support and feedback.”
The Catalogs feature, which makes it possible for brands to upload a full catalog and automatcially create Shoppable Pins from the catalog’s content, is being expanded to select advertisers in France, Germany, Spain and Italy. These same countries are also getting access to Shopping Ads.