Pinterest now has a new in-Pin search that allows users to zoom in on specific element within a pin to find other Pins that are visually similar to the selected element. This feature gives you the ability to do an image-driven search without using a single keyword. What you’re not going to see in Pinterest’s visually similar search results are Promoted Pins.
“We do not show Promoted Pins in visually similar results. This technology only applies to organic Pins, and only organic Pins are eligible to show in visual search results,” a Pinterest spokesperson told Marketing Land.
According to Pinterest, who has 100 million monthly active users, and they have been methodical in their roll out of its Promoted Pints ad product this year.
With the new in-Pin visual search, an entirely new layer is added when it comes to discovery. This could have a broad appeal to retailers and brands who are looking to reach users as they show active interest in particular items.
This move to include organic-only Pins will probably have the effect of encouraging more organic participation from marketers, and will give them an additional option other than just Promoted Pins.