Here’s a question for you – what do you think your pop-ups are doing to your SEO?  There are plenty of things to consider, such as their timing, and how they affect your engagement rates.  There is even Google’s official guidelines on the subject  In this episode of Whiteboard Friday, Rand Fishkin covers all the reasons why you should be careful when considering how your overlays and models work and whether the gains are worth the sacrifice.

Pop-Ups, Overlays, Modals – Whiteboard Friday