rand_fishkinSo you work really hard and taking advantage of all the different channels SEOs have access to to get your website ranked well on Google, and to get the word out to your intended audience so that you get a great number of people coming to your site every month.  You realize that if you don’t use all that you have at your disposal, then you don’t really have good SEO, right?

Well, even if that’s true, it does beg the question, can you have good SEO simply by having great content?  In today’s Whiteboard Friday,  found this question in the Q&A section of Moz by Alex Moravek and has decided how to discuss how organizations might perform well in search rankings without doing any sort of link building.  In this case, can a site owner rely on the strength of his or her own content to drive links to their site?  Find out in this episode of Whiteboard Friday!