In the past, we’ve seen columns, blog posts and articles talking about how great guest blogging is for your link building efforts. But, what we have to realize is that everybody is doing it. There are articles discussing the best ways that will help you find new guest posting opportunities.
But, to Matthew Barby, this approach to link building feels a little linear. Matthew feels that the current processes that you need to follow are just a bit convoluted.
The competition that you are facing to secure an opportunity for guest blogging is really high, since everybody (including SEO companies, bloggers, webmaster, etc) are trying to do the same thing you are. Currently, the general process (which you can find in Matthew’s Moz Blog post) works, but Matthew feels that there is a better way to do it.
You can find the full article on Matthew’s process in guest blogging and authoring by following the link below.
Article: The Power of Authors and Content For Link Building