As SEOs know, remarketing can be part of a successful SEO campaign. But, what IS remarketing? To put it simple, remarketing is the process of not bringing in new potential customers to your site, but customers who have already visited your site, and you are trying to bring them back for a conversion. One form of remarketing is by utilizing email to bring attention to the customer to come back to your site and visit again, or complete an order they didn’t do last time they visited.
Steven Macdonald wrote an article on Moz revolving around this topic. In the article, he includes case studies pertaining to why email remarketing can lit conversion rates. Afterwards, Steven includes several tips that will help you effectively get started with an email remarketing strategy.
To check out the full article, click the following link below: